1. Commitment to Privacy
   • We respect your privacy and are committed to protecting your personal information. Our privacy policy outlines our approach to privacy and how we collect, use, and protect your personal information. It also sets out your rights concerning accessing the personal information we collect and hold about you. We are bound by the privacy legislation in Canada.
2. Definition of Personal Information
   • Personal information means information about an identifiable individual, including details that can reasonably identify you such as your name, date of birth, phone numbers, images or audio recordings, IP address, email, or other contact addresses.

Collection of Personal Information and Other Information

1. Purpose of Collection
   • We collect personal information primarily to conduct our business as an online retailer, trader, and service provider, including as a marketplace for third-party sellers. This includes:
     • Selling, delivering, and administering products and services on our platform.
     • Personalizing your experience on our platform and with our services.
     • Processing payments.
     • Handling feedback or complaints and providing remedies where required.
     • Communicating with you and operating our customer service center.
     • Managing promotions, marketing activities, and data analytics.
     • Managing our stores, supply arrangements, inventory, and platform administration.
     • Recruiting and assessing future employees.
     • Maintaining and updating our records.

2. Types of Personal Information Collected
   • Personal information collected may include:
     • Your name.
     • Contact details (email, home/delivery address, billing address).
     • Payment details.
     • Membership numbers (loyalty schemes, Flybuys, OnePass, team member discount card).
     • Information from transactions or interactions on our platform or with Related Companies.

3. Sensitive Information
   • We only collect sensitive information with your consent or when it is necessary for the purposes outlined above.
4. Collection from Non-Customers
   • We may collect personal information from individuals who are not our customers but whose information is provided via our website or during transactions.
5. Direct Collection
   • Where possible, we collect personal information directly from individuals or from our Related Companies.
6. Explanation of Collection
   • When collecting information, we generally explain the purpose, recipients, and usage of the information, or these details will be evident from the context.
7. Method of Collection
   • We collect personal information by lawful and fair means and avoid unreasonable intrusion.
8. Cookies and Tracking Technologies
   • We and/or third parties may use cookies, tags, and pixels to enhance and manage our platform and services. This may include optimizing advertisements and tracking usage patterns.
9. Third-Party Cookies
   • Third parties may place cookies or use similar technologies on your browser, including for marketing purposes. You can manage cookies through your browser settings.

Using and Disclosing Your Personal Information

1. Primary and Secondary Purposes
   • We use or disclose your personal information primarily for the purpose it was collected or a related secondary purpose where you would reasonably expect it.
2. Service Provision
   • We use personal information to provide goods or services and conduct our business as an online retailer, trader, and service provider.
3. Third-Party Sellers
   • As a marketplace platform, we share information with third-party sellers and their service providers to facilitate transactions.
4. Marketing and Promotions
   • We may disclose your information to commercial partners for marketing purposes. We do not sell your personal information to third parties.
5. Data Protection
   • We ensure any disclosed personal information is protected with appropriate measures.
6. Direct Marketing
   • We use personal information for direct marketing with your consent. You can opt out or manage your preferences at any time.
7. Notification Emails
   • By opting into ‘Notify Me’ emails, you consent to receiving notifications about products on your Wishlist. You can opt out or manage preferences at any time.
8. Data Sharing with Related Companies
   • We may disclose personal information to Related Companies for data analytics and improving services.
9. Third-Party Services
   • We may provide personal information to third parties for services like payment processing, marketing, and customer support. When information is transferred internationally, we ensure strict confidentiality and data protection.
10. Business Changes
    • In the event of a merger, sale, or change of control, you consent to the disclosure of your personal information to third parties as part of the transaction.

Security of Your Personal Information

1. Security Measures
   • We implement various security measures to protect your personal information, including:
     • Maintaining a cybersecurity program and team.
     • Controlling access through identity management systems.
     • Enforcing information security, privacy, and confidentiality policies.
     • Regularly reviewing our security practices to ensure adequate protection.